Two-week cycles keep projects calm: enough time to make real progress, short enough to spot issues early. Here is our pattern and why it works.
Week 1: Plan and prototype
Day 1: align on goals, audiences, success metrics, and constraints. Days 23: build a clickable prototype and content outline. Days 45: review with you, capture decisions, and lock scope for the build.
Week 2: Build and validate
Days 13: develop the agreed scope and wire data/integrations. Day 4: internal QA on key devices. Day 5: stakeholder review, fixes, and deploy to staging or live (if scope allows).
Rituals that keep it moving
- Kickoff (2030 minutes): goals, roles, risks, and definition of done
- Mid-cycle demo: show progress, confirm priorities, unblock decisions
- Friday wrap: what shipped, what slipped, what is next
Why it works
Short cycles create momentum and reduce surprises. Feedback stays fresh, scope creep is contained, and you see working progress every week instead of waiting for a big reveal.