Local SEO is about showing up when nearby customers search for what you do. Focus on signals that prove you are local, trusted, and active.

Polish your Google Business Profile

Complete every field: categories, services, hours, description, photos, and service areas. Post an update each month (offer, project, or event). Keep holiday hours accurate.

Show location clearly on your site

List your town and service area on the homepage and contact page. Add an Areas we cover section with a short list or map. Keep your name, address, and phone consistent everywhere.

On-page essentials

Use titles and headings like Plumber in Dulverton on key pages. Add LocalBusiness schema, keep pages fast, and link between services and location pages so search engines see the relationships.

Collect and highlight reviews

Ask after every successful job. Reply to each review. Feature a few on your site (with permission) and keep a steady stream of fresh ones on your profile.

Earn local mentions

List in reputable local directories, join the chamber, and sponsor or collaborate with local events. Share those stories on your blog and socials to earn natural mentions and links.

Mind your basics

Use a local phone number, avoid duplicate listings, fix broken links, and keep pages quick. Technical hiccups hurt both rankings and trust.

Quick start checklist