Most small sites only need a short, steady refresh routine. Use this plan once a year, then keep it tidy with quarterly touch ups.

1) Start with a quick audit

List every page and label it: keep, update, merge, or retire. If a page has not earned its keep, remove it or combine it.

2) Refresh the top four pages first

Put energy into the homepage, services, about, and contact. These drive most conversions and need to stay accurate.

3) Tighten the message

For each page, write a one sentence promise, a supporting paragraph, and a clear call to action. Remove fluff.

4) Update proof and trust

Swap in fresh testimonials, recent work, or real metrics. If you cannot measure it, remove the claim.

5) Add a quick FAQ block

Answer the top three questions you hear on calls. It reduces back and forth and improves search visibility.

6) Plan three lightweight blog updates

Pick topics that reduce support email: pricing, timelines, and how you work. Write short, practical posts.

Checklist for each page

Suggested schedule